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Westbury Mayfair Ginfluencers

Hospitality at it's best...

When Andrew Henning, General Manager of The Westbury Mayfair, London attended a Ginfluencer event to contribute to the development of our seasonal special, Vann Lane Summer Spirit, little did we know it would lead to us creating a bespoke gin for the prestigious hotel! 

The Westbury has hospitality down to a fine art and they know how to bring exciting experiences to their guests in a perfect setting within their beautiful private rooms. With the help of the talented team at The Westbury, we hosted a Ginfluencer event with some of their VIP clients to start the journey which would result in the creation of the Westbury Gin.
The Ginfluencer event took place on 6th February 2020 in the Pine Room. As we arrived to set up we knew this was going to be an exceptional event with attention to detail from all parties - the pristine white tablecloth was being ironed in situ and gorgeous flowers placed in the centre of the table. 

We even managed to sneak in a cheeky drink at the Polo Bar before the start of the event which was, as expected, a delightful experience with attentive service paired with a relaxed and buzzing atmosphere.
Botanicals

We lined the table with our individually distilled botanicals (all at 42% ABV) paired with their raw form for guests to experience the taste, smell and look of each flavour profile.


As guests arrived they were welcomed with a G&T made with our contemporary London Dry, Vann Lane Community Spirit. Excitement intensified as Andrew & Ian described the format of the evening and our Ginfluencers took a tasting card and set of.
Everyone was extremely engaged and with some of them being in the event, food and drinks industry it was amazing to receive positive feedback on our gin and our concept as well as the success of the evening. It was a pleasure to meet individuals who have created their own successes in a variety of industries from Art Galleries, Designers & Jewellers to Event Planners and Journalists. 
The Westbury had organised some delicious canapés including oysters and mini fish and chips (which went down very well to soak up the gin!) as well as lots of other delightful nibbles. Our guests also had the opportunity to try our Haslemere Gin, a delicate and floral gin.
Westbury Ginfluencers

Our Ginfluencers then really got down to business and started creating their own blends. Some took a little longer to perfect their botanical combinations and some nailed it first time but either way they had a great time experimenting! 


After quite a few drinks, our guests handed back their feedback cards with each botanical rated out of 5 and a couple of their own recipes.
The evening came to an end and we were extremely grateful to have been invited to host such a unique experience at The Westbury in the heart of Mayfair.

We took the feedback and plotted it into a chart so we could easily see which botanicals were the favourites. It was clear that the Ginfluencers had quite a spicy palate with a touch of citrus (in fact very similar to our very own Vann Lane Gin).

So what's next? Well, we've schedule Round 2 for Mar 4th where we'll be taking 3 different candidate gin blends to our Ginfluencers to give them the opportunity to decide which blend will become THE Westbury Gin! 

Check back to find out the result...
HOST YOUR OWN GINFLUENCER EVENT

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